Movember 2014

For the second consecutive year jtribe has worked with the Movember foundation to develop mobile apps for their annual campaign. This Movember, Mo Bros and Mo Sistas can ‘do good’ on the move using the new look apps for iOS and Android. Improvements include: enhanced mobile experience, seamless Facebook integration, private and public MoSpaces and the functionality to find Official Movember and fellow community member events.

The Client

The goal of the Movember Foundation is to "change the face of men's health.” Movember is a global moustache growing charity event held annually in November to help raise awareness and funds for prostate cancer, testicular cancer and men's mental health.

The goal of the Movember Foundation is to "change the face of men's health.”

The Brief

The 2014 brief focused on improving the user experience: simplified login process, seamless integration with social media, improved MoSpace experience, leaderboards, and greater community and event integration. During the 2013 Movember campaign, the apps were used more than one million times and it is therefore crucial that they are rock solid and able to handle explosive user activities during the month of November.

The Process

The project took 9 months to complete. The jtribe team included iOS developers, Android developers and a project director. In 2014 the Movember and jtribe teams worked collaboratively in the same work space. The high quality apps we have created are a direct result of our design, user experience and technology teams being so well integrated. We thoroughly enjoyed working with Movember again this year on apps that continue to make a difference.

The Solution

We are very happy and proud of this year’s product. Both the iOS and Android apps have a unique look and feel that has incorporated this year’s creative campaign. The apps feature several innovative technology and design solutions that have addressed the difficulties of implementation. Some noteworthy features:

  • ‍Find other Movember members or teams
  • Make a donation to other members or teams
  • Take a photo of your moustache daily and track progress or upload from phone
  • Create stop motion video of epic mo growth and share it with the world
  • Locate events that are happening during Movember
  • Post comments and pictures to user’s Mo Space
  • See who's leading the fundraising with real time leaderboards

The Challenges

Quality. We worked hard to improve code quality so that the apps could be a platform for Movember campaigns to come.

Technology. The user login model was completely rebuilt to achieve a smooth sign-up process. Robust integration with Movember’s APIs was another technological challenge.

Custom user interface. We created a customised user interface to fit the look and feel of the 2014 campaign. This required a deep understanding of the underlying native technology for iOS and Android.

Worlwide. The app, available around the world, supports multiple languages and is adaptable to users in different countries.

Social. The apps have even greater social media integration.

Usability. A lot of effort went into making sure the apps faithfully reflect the visual design of the 2014 global Movember campaign and are user friendly.

All Recent Work